Amazon Ads Specialist Agency · UK & US Marketplaces

An Amazon Ads specialist agency that turns ad spend into profit.

DGN STORE is an Amazon Ads specialist agency. We manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns for sellers on Amazon UK and Amazon US — combining hands-on PPC expertise with AI-assisted data analysis to eliminate wasted spend and scale profitable revenue.

No long-term lock-in. Full reporting transparency. You keep ownership of your ad account.

£290,000+ Amazon UK ad spend managed in the last 12 months
3.85x Return on ad spend achieved across managed UK accounts
$1,000,000+ Amazon US ad spend managed over the last 4 years
2 Marketplaces served — United Kingdom & United States
What we do

Full-service Amazon Ads management

As a specialist Amazon Ads agency, we work as your dedicated Amazon PPC team — building the campaign structure, running the daily optimisation, and reporting back in plain numbers you can act on.

Campaign Management

End-to-end management of your sponsored ads across every ad type, built on a clean, scalable account structure.

  • Sponsored Products
  • Sponsored Brands & Brand Video
  • Sponsored Display
  • Campaign architecture & naming conventions

Search Term & Keyword Analysis

We read the full Search Term Report — not a sample — to find the queries that convert and the ones quietly draining budget.

  • Converting search term harvesting
  • Zero-order spend identification
  • Negative keyword & ASIN strategy
  • Match-type restructuring

Bid & Budget Optimisation

Systematic bid and budget management aligned to your target ACOS and margin — not guesswork, not set-and-forget.

  • Placement & bid adjustments
  • Budget reallocation to profitable campaigns
  • Dayparting & seasonality planning
  • Target ACOS / TACOS modelling

Reporting & Performance Tracking

Clear, honest reporting. You always know exactly what was spent, what it returned, and what changed.

  • Campaign-level CTR, CPC, ACOS & ROAS
  • Wasted spend tracking period over period
  • TACOS & total-business impact
  • Actions taken, with reasoning

Brand Store & Retail Readiness

Traffic only pays off if the destination converts. We make sure the retail side is ready before scaling spend.

  • Brand Store structure & landing pages
  • Listing & detail page review
  • Conversion-rate diagnostics
  • Product targeting opportunities

Amazon Attribution & External Traffic

Understand what your off-Amazon marketing is actually contributing to Amazon sales.

  • Attribution tag setup
  • External channel performance measurement
  • Cross-channel reporting
Our approach

AI-assisted analysis. Human decisions.

A single Amazon Search Term Report can run to thousands of rows across dozens of campaigns. Reviewed by hand, most of it never gets read — which is exactly where wasted spend hides.

We use an AI-assisted analysis pipeline that processes the entire report, campaign by campaign, and surfaces what matters: where money is going out without orders coming back, which search terms deserve their own campaign, and which bids are working against your margin.

The analysis is automated. The decisions are not. Every change to your account is reviewed and made by an experienced Amazon PPC manager who understands your margins and your goals.

  • Every row analysed — no sampling, no guesswork
  • Per-campaign CTR, CPC, ACOS and ROAS calculated automatically
  • Zero-order spend flagged and quantified in currency, not percentages
  • Opportunities ranked by financial impact, so the biggest wins come first

Sample analysis output

Search terms analysed3,125
Campaigns reviewed40
Total ad spend in period£44,608
Attributed sales£127,109
Blended ROAS2.85x
Search terms with spend, zero orders1,893
Spend identified as recoverable£2,293

Figures from an anonymised client Search Term Report processed through our analysis pipeline. Recoverable spend is spend on search terms that generated clicks but no orders in the reporting period — the first place we look when reducing ACOS.

How we work

A clear, repeatable operating cycle

No black boxes. You know what stage your account is in and what happens next.

Step 01

Audit

Full review of account structure, search term data, wasted spend, placement performance and retail readiness. You receive the findings whether or not we work together.

Step 02

Restructure

We rebuild the campaign architecture around your catalogue and margins — clean segmentation, correct match types, and a negative keyword framework that holds up as you scale.

Step 03

Optimise

Ongoing optimisation cycles: bid and budget adjustments, search term harvesting, negative additions, and placement tuning against your target ACOS.

Step 04

Report

Regular reporting on spend, sales, ACOS, TACOS and ROAS — plus a plain-language summary of what we changed and why.

Where we operate

Marketplaces we manage

Our current focus is the UK and US marketplaces, where we hold the deepest category and search behaviour experience.

UK

Amazon United Kingdom

Full sponsored ads management for UK sellers and brands, including Sponsored Products, Sponsored Brands, Brand Video and Sponsored Display.

£290,000+ ad spend managed in the last 12 months · 3.85x ROAS
US

Amazon United States

Campaign management and scaling for sellers competing in the US marketplace, with structure and bidding built for higher competition and volume.

$1,000,000+ ad spend managed over the last 4 years
Common questions

What working with us looks like

Who will actually be managing my account?

You work directly with the person managing your campaigns — not an account manager relaying messages to an unseen team. DGN STORE is a specialist agency, deliberately small, so accounts get senior attention rather than being handed to a junior.

Do I have to give up control of my advertising account?

No. Your Amazon advertising account remains entirely yours. We work through delegated user access, which you can review or revoke at any time. Nothing is moved, transferred or held.

How is the AI element different from other agencies?

Most agencies review search term data selectively, because reading tens of thousands of rows manually isn't practical. Our analysis pipeline processes the full report every time and quantifies wasted spend in currency terms. That means decisions are made on the complete picture — but the decisions themselves are always made by an experienced human.

What size of account do you work with?

We work with sellers and brands who are already spending meaningfully on Amazon Ads and want that spend managed properly. If your account is too early-stage for management to pay for itself, we'll say so during the audit rather than take the engagement.

What do you need to get started?

Delegated user access to your Amazon Ads account, your target ACOS or margin position, and your Search Term Report for the last 60–90 days. From there we can produce a full audit before any commitment.

Which reports will I receive?

Performance reporting covering spend, attributed sales, ACOS, TACOS, ROAS, CTR and CPC at campaign level, plus wasted spend tracked period over period and a written summary of every change made to the account.

Get started

Find out what your account is really spending

Send us your Search Term Report for the last 60–90 days and we'll run it through our analysis pipeline and show you exactly where budget is being lost — before you commit to anything.

Or email us directly at vishal@dgnstore.com